Glossary

A

Ambush-Marketing

Arm Sponsorship

Asset

B

Barter deal

BPI - College Basketball´s Power Index

C

Celebrity Endorsement

College Sport

Commission

Content-marketing

Corporate Relationship Management (CRM)

Corporate social responsibility (CSR)

Cross-marketing

Crowdfunding

D

Digital marketing

E

E-sports sponsoring

Elite Eight

Endorsement Deals

Eventmarketing

Exclusivity

H

Hospitality

I

Image transfer

Image-fit

Individual athlete sponsoring

Influencer Marketing

Infront

Instagram sponsorship

Institutional Request List

L

Lagardère Sports and Entertainment

M

Main sponsor

Micro sponsoring

N

NAIA

Naming rights

National Junior College Athletic Association (NJCAA)

National Signing Day

NCAA

NCAA athletic scholarship

NCAA Counter Status

NCAA Covid Protocol’s in Sports

NCAA Division 1 Basketball

NCAA Division I Baseball Championship

NCAA Division I Basketball Conferences

NCAA Division I Football

NCAA Division I Soccer

NCAA Division II Basketball

NCAA Division II Football

NCAA Elgibility Center

NCAA Equivalency Sports

NCAA five-year clock

NCAA Football Grayshirt

NCAA Football TV

NCAA Headcount Sports

NCAA March Madness

NCAA NET Rankings

NFT in Sports

NIL compensation

O

Olympic Rule 40

One Time Transfer Exception

P

Partial Qualifier

Platform

Product placement

Prospective Student Athlete (PSA)

R

Reach

Recruiting Period— NCAA Men’s Basketball

Recruiting Shutdown

Redshirt

Rights holder

Rights vendors

S

Season of Competition (SoC)

self-marketing

Shirt sponsorship

shorts-sponsorship

Sponsor

Sponsoring activation

Sponsoring principles

Sponsorship

Sponsorship concept

Sponsorship contract

Sponsorship letter

Sponsorship package

Sponsorship pool

Sponsorship pyramide

Sponsorship receiver

Sponsorship request

Sport marketing

Sport-sponsorship

Stadium advertising boards

Supplement Sponsoring

Supplier

T

Target group affinity

Ten-semester/15-quarter clock

Testimonial

The Olympic Partners programme

Trend sport

U

U! Sports

Unique Selling Point (USP)

V

Verbal Commitment

W

Walk-on