Right-vendors are defined as sponsorship agencies that have the right to sell sponsorship packages from others (e.g. Teams or Clubs). Succesful right-vendors are, for example, Lagardere Sports or infront. These right-vendors almost solely focus on professional sports and they demand exclusivity for the marketing rights.
Small clubs or individual athletes often do not have a right-vendor. That is where Sponsoo comes into play. Sponsoo basically acts as a right-vendor for all the athletes and clubs registered on the platform. But in contrast to the big agencies, Sponsoo does not demand exclusivity - meaning that athletes can look for more sponsors beyond Sponsoo.
Right-vendors often work on a comission-based payment. The usual comission-rate is at least 20%. This implies that if a sponsorship is worth 1000€ , the right-vendor will recieve 200€ comission. Due to the high sales-effort, that 20% comission is generally justified.
The clubs of the German "Bundesliga" work with the following right-vendors (source: if not stated otherwise: SPONSORs (2014):
|1.FC Köln||self-marketing (Naming-Right), Infront|
|1. FSV Mainz 05||Infront|
|Bayer 04 Leverkusen||Bayer 04 Marketing GmbH in coorperation with Lagardère Sports|
|Borussia Dortmund||Lagardère Sports|
|Eintracht Frankfurt||Lagardère Sports|
|FC Augsburg||Lagardère Sports|
|FC Bayern München||self-marketing|
|FC Ingolstadt||self-marketing in coorperation with UFA Sports|
|FC Schalke 04||self-marketing|
|Hamburger SV||Lagardère Sports|
|Hannover 96||Lagardère Sports|
|Hertha BSC Berlin||Lagardère Sports|
|SV Darmstadt 98||
|SV Werder Bremen||self-marketing, Infront (stadium-born rights, main sponsor)|
|TSG 1899 Hoffenheim||self-marketing|